This weekend, 10 and 11 February, held in Madrid sustainably, the first exhibition dedicated to learn, acquire and share solutions, products and simple ideas for a greener and sustainable living.
It is celebrated in the Casa Encendida of Madrid during the 10th and 11th of February and has been organized by Transitando. Ecology and education for a sustainable city and La Casa Encendida.
It will be a meeting aimed at all audiences in which through exhibitors, workshops and talks will be announced products and ideas to lead a more ecological and sustainable life.
Throughout the two days of the fair will be scheduled a series of workshops , some of them especially aimed at families, which will bring in a practical and original some of topics such as natural cosmetics, bakery and food, textile recycling , craft beer , energy saving in the home, bicycles and mobility, electricity bill … And there will be space to know initiatives or concrete experiences in the form of micro-talks or Speaker’s corner on collaborative housing, ethical finance, mobility … And they can also be acquired and consumed at the fair itself some organic food products.
“There will be exhibitors who will offer their products and services, but also free workshops in which they will be taught, for example, how we can fix our bicycle ourselves so that we can use it and move around the city, or how we can make our own cosmetics “, As explained by Marta Suárez, a member of Transitando a Noticias Positivas.
The fair SOSteniblemente is a good opportunity to know, share and act taking into account sustainability and respect for the environment.
“Machines that return money for recycling plastic bottles. We want them in Spain! “
This is the petition that almost 80,000 people have already signed on Change.org, promoted by Alexandre Dray , in which he goes to several supermarkets and hypermarkets based in Spain to install machines that return money for recycling bottles in their buildings .
Dray has made this initiative after making a trip to Berlin and check there that in supermarkets and shopping centers there are recycling machines in which, if you enter an empty plastic bottle, the machine returns 25 cents to spend in that supermarket.
In his petition, Alexandre Dray denounces that millions of bottles are thrown to the ground every day, to the sand of the beaches and to the sea. “Recycling them instead of throwing them away can save our ecosystem and our planet. On that trip to Berlin I did not see plastics either in the streets or in the garbage. If those machines motivate people to recycle, why do not we also implant them in Spain? “
In addition, it considers that the installation of recycling machines would benefit both consumers , who would save thanks to the purchase vouchers given by the machines, and the supermarkets , because customers would return to their establishments to spend those vouchers. And of course it would benefit the environment, because by recycling more, we would generate less plastics, so harmful to the planet.
In Germany and in other European countries these machines have been around for years and it has been proven that citizens throw less plastic in the trash. In Spain, says Dray, tests have been done in some very local supermarkets such as in a Covirán de Jerez. “The first supermarket chains that really bet on their implementation in Spain will be doing a lot of good not only to the environment and their customers but also to their brand image,” he adds.
German companies such as Lidl or Aldi already have the experience of implanting recycling machines in other markets. So in his request, Alexandre asks them why they do not take advantage of that experience to become pioneers and generalize the use of these machines in the Spanish market?
The signature campaign includes a letter that will go to supermarkets such as Lidl or Aldi, which already have these machines, but also to Carrefour, Mercadona or El Corte Inglés.
For a trade that respects human rights above commercial law
Christian Felber, the Austrian professor and popularizer, author of the best-selling book The Economy of the Common Good , has returned to Spain to present his new book: For an Ethical World Trade , in which he disarms the paradigm of free trade to install another in its place , that of ethical commerce. He explained it last night in Madrid, at the Eugenio Trías Library, in El Retiro, in perfect Spanish.
I’ve followed Felber a lot. When I can, I have not missed a conference of yours, in which you talk about things that normal people understand and that interest you, the economy of the common good, while you pine on the stage maybe to make the talk more pleasant or because it attracts the listener’s attention more. As always, it continues working to achieve an alternative economic system , in which human rights prevail.
“At present, the prevailing option is that of free trade, both in the global economic reality and in the ideology of economists. And this has degenerated into a neurotic obsession to trade more and more, at whatever cost. Those who benefit from this absurd situation are increasingly powerful multinational companies that, thanks to their influence and that of their lobbies, manage to impose commercial law over respect for human rights, the protection of the environment and the protection of the environment. cultural diversity”.
For an ethical world trade it is a reflection on what are the values that we should put before the obsession with the growth of economic activity . And, for that very reason, it is a fervent defense of a true sovereign democracy whose power is not concentrated in the big companies, the media, pressure groups and political elites.
Christian Felber believes that economic success should be measured in terms of its contribution to the achievement of the goals of democratic states and the international community, not with abstract figures such as GDP, a clearly insufficient tool to measure and assess the true well-being of citizens. And in this sense, believes that trade could contribute to the common good, which in addition to the economy covers the objectives of development and sustainability, the defense of human rights, and other aspects, such as the protection of indigenous cultures or biological diversity .
Christian Felber (Salzburg, 1972) has studied psychology, Hispanic philology, sociology and political science in Madrid and Vienna, where he resides today. He is a co-founder of the ATTAC movement in Austria , as well as a lecturer, professor at the University of Economics and Business in Vienna and a writer.
His greatest success, The Economy of the Common Good (Deusto, 2012), has been translated into six languages and was the starting point for his projects Economy for the common good and Bank for the common good. In Spain, the Road to an Ecological Future has also been published . The patient Spain (Fundamentos, 1999), Salvemos el euro (Anaya, 2013) and Dinero. From the end to the middle (Deusto, 2014).
The collaborative economy will be the first choice of consumers in 2018
In 2018, consumers will bet more for the collaborative economy, for making their own products and for identifying themselves with those brands that match their principles and a free and healthy lifestyle. These are the conclusions of the report of consumption forecasts Top 10 Global Consumer Trends for 2018 , made by the market consultant Euromonitor.
This year, consumption is expected to reach maximum levels since 2011, according to the study. In line with the rise of the collaborative economy, consumers will change their behavior and no longer want to own but share , whether it is clothing, television services, housing or even cars. They show preferences for consuming experiences in the face of attachment for material goods and the desire to own and bet on sharing, exchange, rent or streaming .
Another upward trend is personalization, derived from an incipient desire for authenticity ; sustainability and the irruption of technology, which from augmented reality to DNA tests are articulated as market transformers.
The study highlights the case study carried out by the Westfield shopping center in London, which launched a pay-as-you-wear service, a clothing rental service called Style Trial. The store allowed consumers to rent designer clothes and accessories for a week and concluded that 46% of thirty-year-old consumers are interested in renting goods rather than buying them.
During 2018, the personalization of the products will also gain prominence . The report notes that new consumers want unique and differentiated products and places special emphasis on how it affects the cosmetics and healthcare industry . Hence, companies, according to the study, offer personalized products based on the consumer’s DNA.
Euromonitor forecasts that Internet sales will increase by 13% in 2018. The incentive is the convenience of being able to buy anywhere. However, in 2017 88% of global sales were still made in the physical store.
The study also notes that in 2018, society opts for a healthy lifestyle. They are consumers with strong convictions and ideals, less tolerant, they say no to alcohol, to habits of life that are not healthy, to products produced with animals and to an excessive expense.
Ten years after the economic crisis, and despite the growth of the economy, the gap between rich and poor is still evident and austerity has been established. According to Euromonitor, this trend will continue, which has responded with greater consumption in the second-hand stores and discounts and establishments that sell at very low prices buying in bulk the surplus from the factories.
The report emphasizes that housing sharing will return to be trend in 2018, from the thirties to those over 65, derived from the rise in housing prices in urban environments.
Euromonitor International is a market research consultancy that analyzes thousands of products and services around the world in a quantitative and qualitative way.
Tags: consumers, collaborative economy | Stored in: Collaborative consumption
Comments Off on The collaborative economy will be the first choice of consumers in 2018
Microfinance for shirts committed to the education of children without resources
A microfinance campaign on the Ulule platform will allow two women entrepreneurs to continue with their project to create sustainable and socially committed and environmentally friendly shirt designs.
Mazz t-shirts are made with organic cotton by artisans in Dubai and comply with the principles of fair trade . In addition, part of its benefits go to the children of Mandrosoa School, a school located in a village in Madagascar.
Behind this company, are María and Zoe , whose goal, with this campaign, is to sell the patrons a hundred shirts, to be able to continue working with new projects and designs. They live in Dubai and for just over two years for work reasons have traveled around the world and have discovered cultures and traditions that have been transferred to the fabrics with which they customize their shirts. In that time, they have shared experiences and learnings that they now want to capture in the garments.
Personalized t-shirts, hand-made by men and women of different ethnicities, in a small tailor shop in downtown Dubai , and do not consider a company to use, wants to make social and ecological commitment its raison d’etre. They bet on the change in the garment sector and the conditions of their workers, manifest their commitment to human rights and have the certification of the Fair Wear Foundation , an international verification organization dedicated to improving the lives of workers throughout the world. the world, which works for the payment of a decent wage, reasonable working hours, safe and healthy conditions, the free choice of employment and above all the rejection of exploitation in the form of child labor.
In production, Mazz uses organic cotton , which is non-toxic, does not use pesticides for its development or is genetically modified. Also, it does not cause allergies.
The company also collaborates with Ong Yamuna , which is dedicated to improving the situation of children in countries such as Madagascar and India. In Madagascar, in the village of Vontovorona, there is Mandrosoa School , a center of education and nutrition for 360 children and young people. A part of the sales of their shirts goes directly to this organization to help finance the education of the students.
For the third year in a row, Altrapo Lab has convened creative textile recycling Marathon for design artists and the needle. Fashion Revolution and on 24 and 25 February, its central courtyard will become a meeting place where different creative textile recycling activities – upcycling – will take place, as an alternative to sustainable fashion.
Upcycling , also known as supra-recycling, consists of taking advantage of recyclable materials to create products that have a greater value than the original material had.
Among the different initiatives that will be carried out, a creators’ space is included, in which eight people, previously selected, will have the opportunity to design and make a piece of creative textile recycling ( upcycling) , with disused garments that will be selected from a mountain of clothes installed in the same central courtyard of La Casa Encendida. There is also a space with sewing machines, mannequins and all the necessary material to make the creations.
The marathon will begin on Saturday, February 24, from 4:00 pm to 8:00 pm in the afternoon, with a first meeting and presentation of all the participants. And it will end on Sunday afternoon, when the resulting garments will be displayed . Its authors will have the opportunity to explain the creative process to the public.
The call is aimed at designers, fashion design schools, collectives and people interested in creative design and recycling with prior knowledge.
The application period ends on February 4, and from February 6 will be announced the name of the eight people selected to make the garments in the marathon.
The creators must make a garment that can be dressed (put and remove the mannequin or person with relative ease), they will have to carry the tools they will need, although the organization will put at their disposal a work table, domestic sewing machine and mannequin in addition to some basic sewing tools such as threads, needles and must design using only selected fabrics from the mountain of clothing that is going to be installed in the central courtyard of Casa Encendida.
In 2018 a city of the European Union will receive for the first time the Prize to the European Cities promoting Fair Trade and Ethics . The contest is an initiative of the European Commission and organized by the General Directorate of Commerce as a commitment to the communication Commerce for all , published in 2015.
The International Trade Center has been chosen as the main execution agency of the contest, which has opened the deadline for the submission of candidatures.
The purpose of the contest is to recognize and celebrate the achievements of cities and the positive impact in the fields of environmental, economic and social sustainability in international trade. Also, to promote the sustainable and inclusive development of small producers, raising awareness among citizens, political representatives and businessmen about sustainable, ethical and fair commercial programs. And finally, inspire cities to learn from each other and share their best practices highlighting fair and ethical business practices.
The reason for an award that relates city and commerce is explained, according to the conveners, because cities have traditionally been centers of world trade and have served as platforms for Europe’s economic links with the rest of the world.
“Today, more than two thirds of Europeans live in cities and towns that play a central role in trade and awareness about sustainable consumption. As such, European cities have great potential to promote positive changes for sustainable and inclusive trade, “they say.
The contest is part of the European Union’s policies to raise awareness of how the purchasing decisions of EU consumers can affect the environment and the livelihoods of people in the supplier countries.
Among the benefits for cities to attend the Prize, are the promotion of inspiring cities and their stories of sustainable trade, recognition for those who promote ethical and fair trade , the future support of the International Trade Center to the development project sustainable development led by the city and the exchange of best practices in ethical and fair trade between cities, citizens, political representatives and businesses.
Cities with more than 20,000 inhabitants that have fair and ethical commercial activities in third countries can participate through the implementation of policies, practices, programs or projects.
A company of children games, Triodos Prize Companies with values
Play and Play , a small family business that is dedicated to children’s games, this year has been the winner of the Triodos Companies Award , with which the ethical bank recognizes the work of companies with cultural, social and environmental values.
The six companies that have been finalists in the 4th Meeting of Companies with Values, which was held on January 25, are entities that combine the values that guarantee the promotion of change and cause positive impacts in their community .
Play and Play is a company that two mothers, Carmen and Claudia, launched in 2012, focused on spreading and facilitating children a free, imaginative and personal game . Through its online store and the workshops it organizes, it offers parents and guardians the necessary tools so that children can discover, question and recreate the world around them.
Its objective is to obtain an especially rich vision of the materials and the educational processes of the game and of the learning to offer it as an added value to all the families that trust in their proposal. “The game is one of those things in danger of extinction . And it is a vital need, such as eating or sleeping, not only in childhood, “said one of its founders, Carmen Granados, at the business meeting.
Aupex: non-profit association that represents the popular universities of Extremadura. It is made up of about 220 municipalities and more than 3,000 professionals, which make “education for all” reach some 140,000 people a year.
Biosabor : Almeria company specialized in the ecological cultivation of a wide range of tomatoes.
WhatsCine: an application that allows all people with hearing or visual disabilities to enjoy cinema and television, with total independence and equality. It is a joint project of WhatsCine and the Carlos III University of Madrid.
The Triodos Empresas Award is an annual call that aims to recognize the people and organizations that are demonstrating day by day that it is possible to develop the social and economic initiative with a vision of the future and commitment to society . Six projects that have been financed by Triodos Bank participate in the prize.
The selection of the finalists is done in a participatory manner by all Triodos employees, taking into account the individual commitment of the entrepreneurs, the social transformation of the project and the response to the real needs of people and the environment . The winner of the prize, which has a prize of € 10,000, is chosen through open voting through the web.
Renewable energy cooperatives want more women in their organizations
The First Meeting of Women with Cooperative Energy is a cross-border and innovative project between Portugal and Spain, which promotes a new energy model , promotes networks among cooperative women and favors the creation of employment through social and solidarity economy initiatives.
The appointment will be in Madrid, next Saturday, January 27, within the Union Renovables project and the green energy cooperatives, which have been working for a new energy model for years and for making changes in the social and economic model, counting on women .
These organizations want to facilitate the participation and visibility of women within the cooperative sector as co-protagonists of the new energy, economic and social model they intend to build.
For this reason, they would like to launch cooperation lines and equality plans in the cooperatives of which they are a part, through participative and constructive methodologies.
This meeting is aimed at cooperative women, but is open to journalists, academics, lawyers , feminists, politicians, trade unionists, engineers, technicians, activists … who defend and work every day for the construction of a new energy model.
Unión Renovables is the Union of Cooperatives of Consumers and Users of Renewable Energies that groups 17 cooperatives of municipal and regional scope that are dedicated to market electricity to its more than 25,000 members, who form and inform about responsible consumption, adjustments of bill to save and on the electricity sector.
They advocate responsible consumption, the local economy and distributed renewable generation . “The environmental cost of producing and consuming locally is much lower, while local management increases social benefits (jobs are left in the environment, taxes are paid locally and more money remains in the region) “, They point out.
The l Encounter of Women with Cooperative Energy will take place in the Feminist Encounter Space, within the framework of the City of Madrid project, The European Regional and Development and The Urban innovative actions initiative.
(MARES is an innovative pilot project of urban transformation through initiatives of social and solidarity economy, the creation of closeness and quality employment and the promotion of another city model.) MARES will intervene in 4 districts of Madrid: Villaverde, Vicálvaro, Puente de Vallecas and Center.)
A sustainable fashion exhibition to raise awareness about the impact of the textile industry
You can already visit the exhibition that has organized in Madrid Association of Fashion Creators of Spain and the international platform Slow Fashion World, in which they present their designs 17 brands of eco-fashion, as a nod to the 17 Sustainable Development Goals (ODS) ).
The exhibition is part of the Smart Fashion = Slow Fashion proposal . Madrid: Sustainable Development Objective , which is celebrated coinciding with the Fashion Week in Madrid , from January 23 to 30, and is open in El Paracaidista space (Calle de la Palma, 10).
All the designers involved, national and international, work under the guidelines of sustainable fashion and ecodesign and research, design and make a fashion that takes a step forward to alleviate the tremendous impact of the textile industry by minimizing and even canceling it.
Among the proposals that can be seen are those of national brands such as Ecoalf in collaboration with Sybilla , Laura Escribano Atelier, Parallel Dimensions, SayPlease, Susana Nakatani, Sylvia Calvo BCN , Irema, Avasan , Yanapaqi, Sidikai, Monikako kids, Sepiia; or the international Coatally , Baraa, Qaytu, Hilar, Ek Katha, Herdentier and Common Texture.
In addition, on Saturday, January 27, in the same space, there will be a day of meetings and conferences on an intelligent fashion that takes into account each and every one of the factors involved in the creation of a garment and there will be international communications with various sustainable fashion actors from different parts of the world.
It will also talk about innovation and new materials , sustainable designs, the circular economy in fashion or how to face the near future in Madrid to make effective the actions of sustainable fashion.