Jenna Bush Hager partners with Dawn® to co-create a children’s e-book to spark conversation and positive change for wildlife


‘The Wonderful World of Blue’ builds on Dawn’s 40-year history of partnering to protect and care for wildlife

CINCINNATI, October 25, 2022–(BUSINESS WIRE)–Dawn®, North America’s #1 dishwashing liquid*, builds on its legacy of protecting wildlife through a collaboration with a journalist, author and creator of Read with JennaJenna Bush Hager, on a children’s e-book, The wonderful world of blue, a free educational e-book designed to inspire a generation of wildlife heroes. Along with an engaging creative story, the book showcases the expertise of Dawn’s longtime wildlife partners, International Bird Rescue and The Marine Mammal Center, who daily rescue and rehabilitate birds and marine mammals, and work to protect wildlife populations.

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“The Wonderful World of Blue,” a free, educational e-book for children, co-created by Dawn and Jenna Bush Hager (Graphic: Business Wire)

The wonderful world of blue takes readers on an imaginative journey with a family at home, traveling through different ecosystems and wildlife habitats. Throughout the adventure, the family encounters a variety of real-world situations, inspiring kids to better understand the world they share with wildlife, identify valuable tips, and become engaged active wildlife heroes. create positive environmental change. The story and its lessons are complemented by a discussion guide and helpful tips to remind children and families that big change starts with small steps at home. Available for free download from the Dawn website, The wonderful world of blue can be enjoyed as an animated video story, with narration by Jenna Bush Hager, or as a downloadable PDF or audiobook to provide on-the-go education and entertainment.

“I firmly believe that knowledge is power, which is why I’m proud to collaborate with Dawn on The wonderful world of blue to encourage children to become wildlife heroes,” Hager said. “By making wildlife education widely available, we aim to inspire small behavioral changes at home that help create a cleaner world for wildlife.

For over 40 years, Dawn has been used by experts to help clean up and care for oiled wildlife. In partnership with International Bird Rescue and The Marine Mammal Center, Dawn has helped over 150,000 birds and marine mammals through direct care and advocacy. Earlier this year, the brand announced a set of stretch goals to build on its legacy by driving action and change at the sink and shore. These commitments include partnering with International Bird Rescue and The Marine Mammal Center to protect and care for one million seabirds and marine mammals through direct rescue and rehabilitation efforts, as well as inspiring and empowering one million people to become wildlife heroes – people who take small, positive actions in their daily lives to create a cleaner world for wildlife. Written with these goals in mind, The wonderful world of blue sparks conversations and actions to help protect wildlife.

“This year, Dawn celebrates her 50th birthday. For more than 40 of those years, the brand has partnered with wildlife experts to help protect and care for oiled wildlife,” said Guerin McClure, Vice President, North America Dish Care, Procter & Gamble. . “We are thrilled to commemorate this milestone and continue our commitment to empowering the next generation of wildlife heroes through The wonderful world of bluewhich helps educate us all about the ways we can help create a cleaner world for wildlife.”

To download a free copy of The wonderful world of blue and find out how you can help create a cleaner world for wildlife, please visit

About dawn

Dawn, the #1 dishwashing liquid in North America* and a 2022 fast business Brands That Matter winner, helping people clean since 1972. While most people know Dawn as the best grease-cutting dish soap in the sink, it’s also the ultimate secret weapon for cleaning. greasy messes throughout the home and has been trusted by wildlife rescue experts to help clean up birds and marine mammals impacted by oil pollution for over 40 years. For more information about the Dawn family of products, including Dawn Powerwash™ Dish Spray and Dawn EZ-Squeeze™, and the brand’s efforts to help save wildlife, visit *​​Based on sales. Nielsen Syndicated LDL Category Total US$xAOC and Unit Sales Last 52 w/e 2/26/22

About Procter & Gamble

P&G serves consumers worldwide with one of the strongest portfolios of trusted, quality leading brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy® , Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes operations in approximately 70 countries around the world. Please visit for the latest news and information about P&G and its brands. For other P&G news, visit us at

About International Bird Rescue

International Bird Rescue is a global bird conservation organization in a changing world. Since 1971, Bird Rescue has responded to over 250 oil spills and other wildlife emergencies, caring for over 160,000 birds on six continents. With crisis response centers in San Francisco, Los Angeles and Anchorage, the organization specializes in emergency preparedness and response, daily waterfowl care and scientific research. Innovations are shared around the world to inspire the next generation of wildlife specialists. Bird Rescue aims to give waterbirds a voice through conservation, advocacy and wildlife knowledge that builds empathy and encourages action.

For more information, please visit and follow us on Facebook, Instagram and Twitter.

About the Marine Mammal Center

The Marine Mammal Center is a world leader in marine mammal health, science and conservation, and is the largest marine mammal hospital in the world. As the leading contributor to the global body of research and knowledge on marine mammal medicine and ocean health, the Center generates research and scientific outputs at volumes comparable to those of top academic institutions and prides itself on collecting and providing open research data that is freely accessible. , reuse, reuse and redistribute. The Center’s teaching hospital and training programs operate worldwide with headquarters in Sausalito, California. The Center has rescued more than 24,000 marine mammals from 600 miles of authorized rescue zone along the California coast and the Big Island of Hawaii. The Centre’s mission is to advance global ocean conservation through marine mammal rescue and rehabilitation, scientific research and education.

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Booth M
Whitney Kuhn, 210-865-2353
whitney[email protected]

Procter & Gamble
Amy Sumontha, 763-337-0980
[email protected]

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