Leadership Expert Nancie McDonnell Ruder Launches Marketing Book to Help Readers Reach Great Heights Along Their Marketing Journey
New Edition Identifies Patterns Fueling Success for Experienced Marketers
BETHESDA, MD., November 9, 2022 /PRNewswire/ — Nancie McDonnell Ruderfounder and CEO of Noetic Consultants, today announces the launch of “How Senior Marketers Rise to Greatness: What’s Still True, Truer, and Newly True.”
In its initial publication, McDonnell Ruder conducted over 50 in-depth interviews with some of the world’s top marketers to explore how they reached the peak of their careers. Their wisdom is highlighted and backed by the author’s insight from decades of his own experience. McDonnell Ruder introduces you to “Jack” and “Jill”, who represent the epitome of experienced marketers thriving in today’s complex landscape and identifying the patterns that fuel their success.
Given recent extraordinary times, McDonnell Ruder revisited the efforts of marketing leaders she interviewed, as well as new experts she met over the past few years, to understand what was still true, no longer true, and newly true.
“My inspiration for writing the latest edition of the book was to educate marketers at all stages of their careers on the key elements of what it takes to succeed in today’s changing marketing landscape,” said Nancie McDonnell Ruder, founder and CEO of Noetic Consultants. “I also wanted to give back to the incredible marketing community that has been so inspiring for so many years.”
This new edition provides readers with a toolkit of resources, including the Noetic Art & Science Assessment™, as well as anecdotes, insights and wisdom.
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About Nancie McDonnell Ruder
Nancie McDonnell Ruder is an executive coach, leadership consultant and marketing consultant with over 25 years of experience. She began her career at the Leo Burnett Company and in 2002 founded Noetic Consultants, working with clients including Samsung, PepsiCo, Nike, Marriott, Mayo Clinic and Discovery, Inc. Nancie is an Assistant Professor at Georgetown University, her undergraduate alma mater, and is the creator of the Noetic Art & Science Assessment™ and the Noetic Brand Health Diagnostic Tool. She is an active member of Chief and Vistage and has served on various non-profit boards. To learn more, please visit noeticconsultants.com/our-founder/.
About Noetic Consultants
Founded in 2002, Noetic Consultants is a marketing and leadership consulting firm that empowers brands and the people who build them. Noetic uniquely provides a combination of consumer research, branding, executive coaching, marketing process and corporate training expertise. Noetic is passionately dedicated to building authentic brands that deliver on the promises they make – and authentic teams that embrace the vital role they play in success. Noetic is proudly women owned and WBENC Certified as a Diversity Owned Company. For more information, please visit noeticconsultants.com.
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SOURCE Noetic Consultants