New Marketing Book: Branded Not Blanded


PHILADELPHIA – FMC Corporation announced that its Director of Consumer and Environmental Solutions, Wendell Codner, has been named the recipient of the 2022 E. Allen James Leadership Award by RISE (Responsible Industry for a Sound Environment) at its 32nd annual meeting held in Georgia. Named in honor of RISE’s first president, the award is the organization’s most distinguished volunteer honor and recognizes exemplary leadership and outstanding contributions to the specialty pesticide and fertilizer industry, as well as to RISE. .

“We are delighted to see Wendell receive this recognition. As an employee of FMC for 38 years, there is no one more committed to our specialist business. It is because of his true dedication to the industry that he is respected and trusted by all who know him,” said Nadia Sinno, Chief Commercial Officer of FMC Global Specialty Solutions.

RISE, based in Arlington, Virginia, supports thoughtful and meaningful public policy around pest control solutions technology and engages on issues at the local, state, and federal levels. The organization is the voice of specialty pesticides and fertilizers. RISE members include manufacturers, formulators and distributors of specialty pesticides used in public, aquatic, consumer health, forestry, nursery and greenhouse, structural pest control, turf and ornamentals and vegetation management. Codner currently serves on RISE’s Programs and Membership Committee and is a past chair of that committee and past chair of the organization’s Strategic Oversight Board and its liaison to the RISE Board of Directors.

“Since joining RISE, Codner has been an active member and leader on our committees. He provides an impeccable level of service to the association and the industry as a whole, is committed to attracting and retaining members and delivering the best possible member programs. He did all of this with professionalism and dedication. He thinks about our industry first,” said Megan J. Provost, President of RISE.

After spending his entire working life with FMC Corporation while focusing on the chemical industry, Codner first joined the company as a regional sales representative in the agricultural chemical group and since then has held many positions including National Sales Manager for Professional Solutions and North America Agricultural Division, Marketing Manager for Professional Solutions and Business Manager for FMC Software Solutions. Currently, he is Director of Consumer and Environmental Solutions, which develops and markets active ingredients to consumer marketers who sell their branded products in the global consumer channel. Its portfolio also includes other non-agricultural segments, such as Vector (Mosquito Control Districts) and FMC’s recent entry into the Industrial Vegetation Management (IVM) market to control weeds around the nation’s infrastructure. .

Codner is a graduate of the Jamaica School of Agriculture, Tuskegee University and the Wharton School at the University of Pennsylvania.

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