Stora Enso – Which do you prefer, an e-book or a physical book
The study, conducted during
“These results confirmed our expectations that the physical book market should remain strong, which is good news for our printing and publishing customers,” said
This craze for books among Gen Zers, who are more likely to be the digital disruptors, seems partly fueled by the craze for manga books, driven by
“People started rediscovering reading, in part because of the pandemic,” says Bakewell, “where many were tethered to their screens all day for work or school and then didn’t want to take them to the couch. when it was time to relax. ‘
A majority of respondents (63%) say they read more during the Covid, including nearly 70% in the
Sharing eyes and ears
But even though physical books have taken a greater share of hearts and minds, the study showed that there is a time and a place for all three book formats. E-books and audiobooks are more convenient and lighter to carry and can be consumed from multiple devices.
“And while book and e-book compete for eye share, audio is complementary in that it competes for ears – podcasts, radio, music and the like – when eyes aren’t available,” says Bakewell.
Books as carbon storage
Books are also circular: 42% of readers said they liked to keep books when they were done reading them, while 26% lent or gave them away. 26% sell their books and the remaining 5% recycle or throw them away.
And although books emit carbon during production and distribution, they are their own carbon storage unit once they are on our shelves. Some readers who preferred e-books thought they were more durable. “But even e-books require energy to make and run their reading devices and to run their content servers,” Bakewell points out.
Carbon neutrality a plus
A majority of all respondents (61%) and 70% of young people said they would be willing to pay more (on average 5.7% of the retail price) for carbon neutral books. A majority also said they would buy from outlets offering carbon neutral or carbon offset books. However, most have decided to visit a site themselves and use an ISBN to pay compensation separately. This is with the exception of the youth segment and a majority of German respondents, who said they would.
‘Knowing this, the next question for
On the other hand, in the paper book, the situation is more complex.
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